It’s Time To

GET MORE CLIENTS

WITH DIGITAL MARKETING

How can we help you grow?

Here’s a hint: we take care of your digital requirements, so you can focus on running your business!

Analysis & Feedback

A new and easy way to truly understand your web and mobile site visitors. Find your hottest opportunities for growth today. This powerful tool reveals the online behaviour and voice of your clients.

Learn Online Marketing

Learn how to grow your online presence with our digital courses. Learn about SEO,  email marketing, social media, content marketing, online reputation management, Google Business and more.

Website & Email Design

You need a strong online presence and it starts with an effective website. We know how to attract visitors and how to keep users engaged to buy your services. Let’s start talking about your website today.

Get the big picture on your website’s conversion rate

1. All-in-one Analysis & Feedback

A powerful tool that reveals the online behaviour and voice of your users. By combining both A) Analysis and B) Feedback tools, we give you the ‘big picture’ of how to improve your site’s user experience and performance (conversion rates). The Analysis tools allow you to measure and observe user behaviour (what clients do on your website) while the Feedback tools allow you to hear what your clients have to say (Voice of Customer).

Heat Maps

Understand what users want from your site by visually representing their clicks, taps and scrolling behavior.

Conversion Funnels

Find the biggest opportunities for improvement by identifying where most visitors are leaving your site.

Feedback Polls

Understand what your web and mobile visitors want by targeting time or event based questions.

Analysis & Feedback Tools

Recordings

Identify usability issues by watching recordings of real visitors using your site as they navigate across pages.

Form Analysis

Improve online form completion rates by discovering why your visitors abandon your forms.

Surveys

Collect deeper insights from your customers using responsive surveys that work on any device.

The Analysis and Feedback tools are windows into the mind of your site users. When you bring their voices into your story, you’ll find out why they do what they do, what they think of your business, and how you can build, design, and plan with them in mind.

Learn how to grow your business online

2. Online Marketing Training

We have different courses to suit your level of expertise, specifically designed for specific industries. It’s packed with easy-to-implement strategies to grow your business and reach more clients.

Website Fundamentals

An effective website is crucial to reach & convert customers. Learn how to implement best practices and growth strategies.

SEO Best Practices

SEO is more than just keywords and links. We look at the importance of Search Engine Optimization to grow.

Email Marketing

When done correctly, email is the most effective way to stay in touch with your clients and grow loyalty.

Social Media

Your clients are on facebook, twitter & instagram…but it’s crowded. Tell your story where they will listen.

Content Marketing

Not all content is created equal… learn how to stand out from the crowd and get your stories read by potential clients.

Video Done Right

It’s the most consumed content online. And it’s not as difficult as you might think especially if you use our strategies.

Mobile First

Are you visible on mobile? That’s where most clients start their research and the ideal place to reach them.

Online Reputation

It’s important to know what others say about you online and to manage your reputation. It’s word-of-mouth rocket fuel.

Need a website that converts visitors into bookings
(at an affordable price)?

3. Website Development
& Email Design

We build effective websites for businesses just like yours. Our experience in web development (including UX, SEO, design, and ongoing support) gives us the understanding to deliver great websites that convert and email layouts that your clients will love!

Here are a few examples of our latest work:

The House Quarters

Luxury Boutique Hotel

Beachcomber Horse Trails

African Horse Safaris

Afrika Kusini

Health & Wellness Spa

Kenton Tourism

Local Tourism Office

Route 72

Destination Marketing

The House Planner

Luxury Shop & Restaurant

We can also assist in website enhancements such as UX audits, SEO, landing pages (to capture more clients), email subscription pages (to grow your customer base) and copywriting.

What Our Clients Are Saying

Don’t just take it from us, let our clients do the talking!

Increased Bookings

“Dirk has been helping us since we started Letaka. It has been a crucial part of our growth over the past decade and Dirk helps us reach a global audience by effectively promoting us.

It’s easy – if you need more clients, join DM Activate. They send us qualified customers, ready to book!

Thanks Dirk. You’ve played a major role in Letaka’s success. Keep up the good work!”

Brent Reed

Founder, Letaka Safaris

An Awesome Website

“The Beachcomber website was in urgent need of an overhaul. I contacted Dirk to send us a proposal and give input on digital tools we can use to make our business operations more efficient.

Every aspect of the process has been exceptional. The new website and digital  tools were spot on. We now take online bookings, we rank better and our business runs smoother!

Highly recommended.”

Jono Arnott

MD, Beachcomber Horse Trails

Online Marketing That Works

“I decided to take the plunge and dip my toes into the world of online marketing. The Online Marketing Course presented by Dirk was exactly what our business needed.

It is a very broad topic with many important aspects that need to be in place, but this course made it easy to identify what we needed to put in place.

We now have a proper digital strategy to move our business forward online.”

Allen Cunningham

Owner, Woodlands Cottages

Join The Tribe

It is our mission to teach you the latest digital strategies, get more clients and have an awesome website (accessible and affordable for everyone). As a member of the DM Activate Tribe we will give you the freedom to run your business while we take care of the rest.

See what our clients have to say.

Choose the plan that suits you.

Starter

$39/ month
  • All-in-one Analysis & Feedback Tool *
  • Weekly Digital Marketing News & Tips
  • Access to Online Marketing Manual
  • Digital Marketing Courses & Workshops (including all new courses)
  • Web Development (a new website with SEO) **
JOIN

Personal

$69/ month
  • All-in-one Analysis & Feedback Tool *
  • Weekly Digital Marketing News & Tips
  • Access to Online Marketing Manual
  • Digital Marketing Courses & Workshops (including all new courses)
  • Web Development (a new website with SEO) **
JOIN

Enterprise **

$249/ month
  • All-in-one Analysis & Feedback Tool *
  • Weekly Digital Marketing News & Tips
  • Access to Online Marketing Manual
  • Digital Marketing Courses & Workshops (including all new courses)
  • Web Development (a new website with SEO) ***
JOIN

* This is based on the PLUS plan that allows for up to 10,000 page views per day. Analysis and Feedback tools include heatmaps, visitor recordings, conversion funnels, form analysis, feedback polls, surveys and user testingOther plans are available on request.

** The ENTERPRISE membership package includes extensive web development (see below). There are two options available:
1. An annual subscription of $2490 (saving you $498) is available – contact us if you want to get this discount.
2. A monthly subscription of $249 per month for a period of 12 months.
This offers an affordable way to have an effective web strategy in your own business.

*** Web development includes improvements to an exisiting website (landing pages, email subscriptions, SEO, etc.) or a completely new website (a website brief, design, development, 8 web pages and search engine optimization to ensure website indexing), and website maintenance. Additional functionality (custom content creation, booking engine integration, email subscription, user analytics & feedback, etc.) are welcome and will be discussed and costed accordingly.

Frequently Asked Questions

What is covered in the full Online Marketing Course?

SUBJECTS:

1. Website Fundamentals – creating a website that converts

2. Search Engine Optimization – ranking well means more direct enquiries

3. Email Marketing – still the most effective way to stay in touch with your customers

4. Online Reputation Management – know what they say about you online

5. Content Marketing – tell your story to the world

6. Social Media Marketing – because that is where your customers are

7. Mobile In Your Business – 86% of travelers use mobile during the travel cycle… let them find you there

What does the website development process include?

Phase One: Information Gathering
We discuss your business and website requirements in detail. Some of the aspects under discussion: a clear idea of your industry, service, product and target audience, website page types, featured content and functionality.

Information that helps: visual references to websites that you like the look & feel of (NOTE: We do not copy competitor sites).
If you require more than 8 web pages, we will prepare a quote according to your bespoke responsive website design and web development requirements and expectations. Our websites are custom designed, mobile-friendly and optimised for best UX design.

Phase Two: Planning & Design
We create a wireframe for the new website to give you an idea of the suggested content structure for each page. We then start the website design process.
We send you the website layout for approval. We then continue with the final design adding the other pages. The website content should be optimized for search engines (specific targeted keywords for every page). Note: Our SEO and Content Experts can assist with keyword research and strategy development and will be additional.

Phase Three: Web Development
This is where we develop the digital version of the approved layout design. We include testing to ensure that the site is functioning and displaying correctly. (NOTE: Testing is an important part of website development).

Phase Four: Delivery
When you are happy with the final product, we transfer the test site to your ISP (internet service provider) where your website will be hosted.

Phase Five: Website Maintenance
We provide support and ensure proper working and maintenance of features. We can assist with domain registration and hosting solutions. We ensure that your website stays up and running, and in the event that a problem pops up with your hosting or server, we will sort it out with the Hosting Provider. Upgrades or further development will be quoted on as required.

Additional Services Included
Other aspects included in the web development package (part of ENTERPRISE membership) is email newsletter setup, mailing list setup, email template creation to suit your brand and emails, and training to build an emailer. The email hosting account (via services such as MailChimp or Aweber) will be for your own account as the cost depends on your mailing list size and the frequency of your email sends.

What can the Analysis & Feedback tools do for me?

See how your Visitors are really using your site – and uncover your hottest opportunities for growth.

Getting the ‘Big Picture’

Imagine you’re playing a game of chess. You first need to evaluate the whole board before you can make your next move. The same goes for your site. You cannot change a page or launch a test unless you truly understand the ‘Big Picture’. We’ve found there are 3 things you need to know in order to get a full overview:

1. Drivers – Discover your Visitors’ intent.

Ask your Visitors to use their words to describe what they are looking for – and why they want it – and you will uncover powerful insights. Using the same exact words your Visitors do will allow them to better connect with your site’s content, interface and experience.

Understanding their intent will also make it easier to prioritize the right selling points higher on your pages. Finally – ask your Visitors where exactly they found out about you. This is a great way to discover new and unexpected channels for growth.

Examples of Drivers in action:
The majority of Visitors on a software review site revealed they were startups and had never used the software they were searching for. The site owner increased leads generated by offering intro guides and specifically targeting startups.

Visitors on an e-commerce site selling headphones mentioned they read about the product on a music forum. This led to the discovery of very effective advertising on music-related forums.

Tools that reveal Drivers:
Polls, Surveys and Recruit User Testers.

2. Barriers – Uncover high blockage steps.
If you don’t understand where and why your Visitors are leaving your site you cannot really improve your site’s experience and bottom line. So stop changing buttons and page layouts – and start focusing on breaking down your big Barriers instead.

Always focus first on your biggest Barrier. Your hottest opportunity is always the step or page with the highest traffic and the biggest drop off – so start there.

Examples of Barriers in action:
A cloud hosting company discovered that most abandoning Visitors felt their monthly pricing was too expensive. This revelation led to an increase in conversion rates after dedicating more content to explaining why the price is higher and how competitors have hidden fees.

An e-commerce site selling flowers discovered that they were losing the majority of their Visitors on their checkout page due to lack of trust in the brand. They boosted trust by giving more importance to customer reviews and ‘featured in’ logos high up on the page.

Visitors on a Saas tool homepage were getting confused between the register and login form. Changing titles and labels improved signups and user retention.

Tools that uncover Barriers:
Heatmaps, Visitor Playback, Conversion Funnels, Feedback Polls, Surveys and Recruit User Testers.

3. Hooks – Reveal the elements that are persuasive.

What are your customers really buying from you? Are they really buying a product or service or are they buying into a new lifestyle and status?

Understanding what really persuaded your existing users / customers to act or convert is the fastest way to converting even more of your Visitors. It will also help you understand what will keep them coming back for more.

Examples of Hooks in action:
An e-commerce site selling DIY tools discovered that customers were ‘buying’ an improvement to their home rather than the tools themselves. Changing focus from features to how the tools can be used on different projects improved conversion rates.

Players on a gaming site were mainly interested in fun and social interaction – not just winning money. Adjusting site content to match this expectation had a huge impact on signup rates.

Tools that reveal Hooks:
Polls, Surveys and Recruit User Testers.

 

Effective engagement = more sales:

As you can see, this is a very powerful set of tools to see what your clients want and how you can make changes on your website to increase engagement and sales.

How can we improve our TripAdvisor rankings?

We work with GuestRevu to automate your guest feedback and online reputation. It offers useful data that can be used to improve your service and see where you are doing well. Your guests can also post directly to TripAdvisor which will improve your ranking.

Don’t Be Shy

If we didn’t answer all of your questions, feel free to drop us a line anytime.