CLIENT: Kenton Tourism
PROJECT: Digital Content Package
Kenton Tourism Content Development
Tourism Industry | Video Editing | Keynote & PowerPoint | PDF | Web Visual Guide
After the successful completion of the Kenton Tourism website, the focus shifted to digital content. As a destination marketing organisation promoting Kenton-On-Sea in the Eastern Cape of South Africa to a worldwide audience, we strategically developed a content marketing strategy to target both the consumer and travel trade. This resulted in a visual content package with a similar theme throughout (video, web, PDF, presentation) and was designed to make it easy to update with new images, information, data and new local features to be used on multiple platforms ensuring optimum exposure.
The most effective method to showcase the vast number of attractions and tourism product on offer in and around Kenton-On-Sea was to make use of video. And as video is the most viewed content online, it was crucial to add this to Kenton Tourism’s marketing mix. The video follows a similar theme than the rest of the campaign to ensure continuity and strong branding.
2. Online Visual Guide
The Digital Visual Guide is responsive, web based and designed with a ‘magazine paging’ function. Each section fits on a page and a scroll of the mouse moves the guide to the next section. The guide is a visual display of the destination and makes use of beautiful photographs and bold text.
We made use of user generated content and focussed one section on the locals telling their story. It has a feeling of paging through a glossy magazine with the added benefit of web functionality, linking to featured members and different pages of the main Kenton Tourism website.
3. Downloadable PDF
The ideal promotional document to effectively present the destination offering to prospective visitors, as well as industry partners (ideal for sales, staff training and redistribution). It is small enough to send via email, and a simple click of a button on the Kenton Tourism website displays and/or downloads the PDF to the user’s computer.
4. Slide Presentation
A fully animated slide presentation for both PowerPoint (Windows) and Keynote (Mac), ideal for 1-on-1 sales meetings, or presentations to a large audience. The presentation works well at trade shows (think WTM, ITB, Indaba, etc.) and with the accompanying video, online visual guide & PDF, it’s the perfect sales tool to make Kenton Tourism stand out. It is easy to update and make changes.
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