our Work

CLIENT: Yamaha Southern Africa
PROJECT: Website, Social Media, Product Promotions, Monthly Maintenance

Please note: DM Activate completed the website project in 2010 and implemented online marketing & content management throughout 2011. The website structure changed since then.

Website Development. Digital Marketing. Social Media. Content Management. Video Productions. Product Promotions. Web Maintenance.

Yamaha Southern Africa is a dynamic business with an exceptional products range that is well known across the globe. We were asked to develop an online visibility to represent the products and dealerships to prospects and customers. Our aim was to develop a robust website that is easy to navigate due to the diverse product ranges. An effective online marketing strategy was planned and implemented to successfully grow the Yamaha audience. Content management was a crucial part of keeping the website up to date and fresh. This included product updates, blog posts, promotions, videos, social media marketing and SEO.

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Visual Design

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Content Management

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RESPONSivE

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ONLINE MARKETING

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VIDEO PRODUCTION

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SOCIAL MEDIA

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UX DESIGN

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Web Maintenance

Yamaha Online.

The image herewith is a representation of what the Yamaha website can look like if we develop it now.

The majority of consumers start their product research journey online. The importance of an effective digital presence is crucial and that is what we achieved with an easy-to-use website and effective online marketing. Due to the nature of new product releases and updates to models, the web properties has to be easy to update.

A website is only one part of a brand’s online experience. Our services cover the full spectrum of online marketing including social media, email marketing, content creation, FB Messenger chatbot marketing, FB Ads, video production, video marketing (a Youtube channel), SEO (search engine optimisation), podcasts and online reputation management. Yamaha Southern Africa can make use of all the above to engage customers and grow the business.

Mobile Responsive

With the majority of web traffic now coming from mobile, the Yamaha website has to be mobile friendly. We optimise the website to make the mobile browsing experience a pleasure, thus making it easy to engage with users and find Yamaha products & services.

Tell the Yamaha Story

The Way Forward:
Users respond well to an authentic experience when visiting a website. The Yamaha story can include a variety of real life ambassadors to tell their stories. Interviews with product owners and professionals using Yamaha products can be turned into a fun podcast series with regular episodes on Motor, Marine, Power, Audio and Music. Associated products and accessories can be featured on the podcasts and videos. By using a chatbot on the website, emails and social media to answer immediate questions, users can engage well with the Yamaha brand. This can be used effectively to build lasting relationships with prospective and existing customers. All content can be repurposed to be used on the website’s blog, as well as on social media.

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Yamaha Southern Africa required an online visibility and we were tasked to give this global brand the exposure it deserves. The project started off with an effective website that represented the wide range of products. Then we developed the social media pages and grew an engaged audience with an effective strategy.

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What Our Clients Have To Say

Dirk and his team’s experience in digital marketing and the tourism industry produced an outstanding website and online marketing campaign for Kenton Tourism. Highly recommended!

Steve Tredoux, Chairman @ Kenton Tourism

We’ve worked closely with Dirk for the past 15 years on various digital projects. Their work and input has helped us grow Letaka to where it is today. They understand our market and provide online solutions that work!

Brent Reed, MD @ Letaka Safaris