CLIENT: Yamaha Southern Africa
PROJECT: Website, Social Media, Product Promotions, Monthly Maintenance
Please note: DM Activate completed the website project in 2010 and implemented online marketing & content management throughout 2011. The website structure changed since then.
Website Development. Digital Marketing. Social Media. Content Management. Video Productions. Product Promotions. Web Maintenance.
Yamaha Southern Africa is a dynamic business with an exceptional products range that is well known across the globe. We were asked to develop an online visibility to represent the products and dealerships to prospects and customers. Our aim was to develop a robust website that is easy to navigate due to the diverse product ranges. An effective online marketing strategy was planned and implemented to successfully grow the Yamaha audience. Content management was a crucial part of keeping the website up to date and fresh. This included product updates, blog posts, promotions, videos, social media marketing and SEO.
The image herewith is a representation of what the Yamaha website can look like if we develop it now.
The majority of consumers start their product research journey online. The importance of an effective digital presence is crucial and that is what we achieved with an easy-to-use website and effective online marketing. Due to the nature of new product releases and updates to models, the web properties has to be easy to update.
A website is only one part of a brand’s online experience. Our services cover the full spectrum of online marketing including social media, email marketing, content creation, FB Messenger chatbot marketing, FB Ads, video production, video marketing (a Youtube channel), SEO (search engine optimisation), podcasts and online reputation management. Yamaha Southern Africa can make use of all the above to engage customers and grow the business.
With the majority of web traffic now coming from mobile, the Yamaha website has to be mobile friendly. We optimise the website to make the mobile browsing experience a pleasure, thus making it easy to engage with users and find Yamaha products & services.
Tell the Yamaha Story
The Way Forward:
Users respond well to an authentic experience when visiting a website. The Yamaha story can include a variety of real life ambassadors to tell their stories. Interviews with product owners and professionals using Yamaha products can be turned into a fun podcast series with regular episodes on Motor, Marine, Power, Audio and Music. Associated products and accessories can be featured on the podcasts and videos. By using a chatbot on the website, emails and social media to answer immediate questions, users can engage well with the Yamaha brand. This can be used effectively to build lasting relationships with prospective and existing customers. All content can be repurposed to be used on the website’s blog, as well as on social media.
Tourism Destination Marketing
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Afrika Kusini Wellness Spa has been a long-time client of DM Activate. We developed an effective website to promote their spa services as well as a complete online booking system to manage the business. Our assistance with social media marketing and other digital services are contributing to their ongoing growth.
Independent Award for Pubs
DM Activate worked with Cask Marque to completely redesign their online presence. This included the UX design of the CaskFinder app and their comprehensive website. The project included in-depth SEO, UI development, database integration and a customer service platform to book events and join Cask Marque as a member.
What Our Clients Have To Say
Dirk and his team’s experience in digital marketing and the tourism industry produced an outstanding website and online marketing campaign for Kenton Tourism. Highly recommended!
We’ve worked closely with Dirk for the past 15 years on various digital projects. Their work and input has helped us grow Letaka to where it is today. They understand our market and provide online solutions that work!
Brands We’ve Worked With
Let’s Build Something Amazing Together!
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